McVitie’s expands Hobnobs range with McVitie’s White Hobnobs

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is extending its consumer favourite Hobnobs range with the launch of McVitie’s White Hobnobs – a delicious new twist on the classic oaty biscuit fans know and love. 

McVitie’s White Hobnobs are made with 100% wholegrain oats, bringing together the unmistakable crunch of the Hobnob signature golden biscuit with a sweet, creamy white chocolate flavour coating. They’re perfect for those small moments of indulgence – from sharing a snack with friends during a movie night or having a relaxed evening in together, to enjoying something sweet while catching up.

“We’re delighted to introduce McVitie’s White Hobnobs to the Hobnobs family,” says Eleonore de Saint Perier, brand manager, pladis UK&I. “They combine our iconic wholegrain oat biscuit with a smooth white chocolate flavour coating, creating an exciting spin on a firm family favourite. They are something a bit more special for those moments when a simple biscuit won’t do.”

McVitie’s White Hobnobs (232g, RRP £2.25) are available in Morrisons from w/c 15 June, rolling out across major UK retailers from w/c 13 July.