Iconic Malibu bottle given makeover
Packaging expert
Ardagh has helped with the development of the redesigned, iconic Malibu bottle, which retains the brand’s characteristics whilst generating a more contemporary and modern appearance.
Ardagh is keen to highlight the new bottles’ environmental credentials, claiming that it sets the highest standard in weight reduction for this class of bottle. Ardagh’s product development team used advanced design technologies to reduce the blow blow production to best in class weights – 450g for the 70cl version and 455g for the 75cl – whilst retaining all the design features of the bottle.
A new clear window around the bottom of the bottle enhances shelf-appeal by highlighting the fresh, clear spirit and bringing to life the energy and warmth of Malibu in a contemporary way. The bottle also features a new, modern logo.
Anna Kamjou, global director design strategy at The Absolute Company, comments, “[With the new design], we’ve refined everything – the logo, symbol and the typography – and the bottle shape itself. The new bottle is more slender with high shoulders, giving it a distinctive, modern feel that appeals to everyone – and emphasises the unique MALIBU character”.
