Hochwald enters oat beverage sector with SIG family-sized packaging
Hochwald, a leading German dairy company, is taking a leap into the continuously growing plant-based segment with a range of oat beverages in SIG’s cutting-edge family-size packaging, SIG Vita. Image: SIG
Germany dairy company Hochwald is using SIG’s Vita packaging as part of its entry into the rapidly evolving plant-based category.
Hochwald said the combination of high convenience and outstanding on-shelf differentiation means the new packaging solution is an important building block of the product concept and the route to market into the plant-based arena.
The range of oat beverages of four new oat-based products will be available on German retail shelves in SIG Vita 1,000 ml under the trusted Bärenmarke brand.
SIG said its latest family packaging innovation is “tailor-made” for modern life and meets the demands of consumers seeking simplicity and convenience because of its sleek and sturdy design.
Thilo R. Pomykala, chief sales officer (CSO) at Hochwald noted entry into the market for plant-based beverages with the Bärenmarke brand is a “milestone” for the dairy company.
“With our promising and authentic brand concept and the very tasty products, we follow the diverse requirements of our customers,”. Pomykala said. “The impressive packaging innovation SIG Vita rounds off this promising market launch. The SIG Vita family packaging is an elegant, robust and extremely practical packaging solution that goes very well with our new Bärenmarke oat drinks. We are excited to see how we, as a company and with our brand – as a provider of attractive product concepts based on milk and now on milk-alternatives – can continue to expand this attractive product category together with our proven partner SIG.”
According to SIG, demand for convenient products offered in family-size packaging has grown exponentially in recent times, due to factors such as working from home and buying products in advance.
Available in sizes of 500, 750, and 1,000 ml, SIG Vita was developed based on extensive consumer research and offers a competitive edge for beverage manufacturers like Hochwald. The organic curve on the back of the pack makes it easy to handle for consumers of all ages, while SIG’s tethered, easy open and resealable closure SIG TruCap Linked ensures a smooth and easy pouring experience.
José Matthijsse, president and general manager Europe at SIG: “We are delighted to be partnering with Hochwald again and now jointly introducing our packaging innovation SIG Vita. The SIG Vita family pack will help Hochwald, as a new player in the plant-based beverage segment, to differentiate their SKUs and spark consumer interest. Hochwald is the first customer to use SIG’s next generation filling technology, setting the course for a new era of high-performance production in the beverage and food filling industry.”
The paperboard used for SIG Vita is sourced from 100% FSC-certified forests and other controlled sources and the aluminium sourced is ASI-certified (Aluminium Stewardship Initiative). Like all other carton packs from SIG, SIG Vita is produced with 100% renewable electricity, designed to be fully recyclable and available with polymers linked to forest-based renewable or recycled materials via a mass-balance system.