Sealed Air rebrands as SEE
Sealed Air Corporation has officially changed its corporate brand to SEE with the aim of taking the next step in reinventing the company.
Sealed Air has evolved its corporate and iconic brands to SEE to showcase a “market-driven, customer-first” solutions company.
SEE’s growth and earnings performance has significantly increased over the last five years built on the SEE operating model and executed by the SEE operating engine and SEE operational excellence.
Commenting on SEE’s corporate rebrand, Ted Doheny, president and CEO said the company is “relentlessly” reinventing SEE from product driven to a world-class, market-led company powered by automation, digital and sustainable packaging.
“SEE is making the future of packaging real and we expect this to enhance our valuation,” Doheny said.
SEE said its new corporate brand represents the power of its brands and solutions that include equipment, services and materials. As the company has grown and evolved beyond what it once was, the new corporate brand and logo are designed to be a direct reflection of that transformation.
In breaking the elements down SEE said its offer around automation enables customers to unlock productivity and savings by designing, manufacturing, sourcing and delivering automated packaging solutions with paybacks shorter than three years. The company is on a path to more than double its automation portfolio by 2027.
In digital, SEE’s digital printing and online value-added services empower brand owners to improve business performance and operational efficiency. The company expects over 80% of its sales to be transacted digitally by 2027. SEE’s solutions reach consumers through engaging and cost-effective digital designs and content.
In sustainability, SEE continuously brings customers new, innovative materials and applications that reduce waste, extend shelf-life, increase protection, enable circularity and reduce carbon impacts of products and packaging. Nearly 20% of its materials portfolio comes from recycled or renewable sources. SEE’s Net Positive Circular Ecosystem makes sustainability affordable for customers by lowering their total cost through automation, digital and innovative packaging solutions.
SEE’s new logo is a visual representation of the next stage in reinventing the company. The three crescents that make up the circle represent automation, digital and packaging with the full circle representing SEE’s purposeful commitment to sustainability and circularity in everything we do.
“We are excited to become SEE,” said Ted Doheny, SEE’s President & CEO. “We are solving our customers’ critical packaging challenges to make our world better than we find it.”
SEE (under its former trade name “Sealed Air”) began in 1960 after an idea for insulated bubble wallpaper morphed into the iconic Bubble Wrap packaging brand. In 1998 the company acquired Cryovac, establishing new leadership in food packaging.
Over the past five years, the company has made strategic acquisitions that accelerated the reinvention of the company, including the acquisition of APS (automated packaging systems), Foxpak (digital printing capabilities) and Liquibox (fluids & liquids packaging and dispensing).