Heinz is launching a new Culinary Tomatoes range of sun-ripened tomatoes
Heinz is launching a new Culinary Tomatoes range as part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and grow its taste elevation platform around the world.
Described as perfect for both scratch cooks and those who need a culinary hand, the new range from Heinz brings its passion for the finest tomatoes straight into kitchens, opening up its most loved ingredient in ways never seen before.
From finely chopped tomatoes to pizza, curry and chilli tomato bases, the new range will help cooks to whip up an array of world cuisines at home, with tomato inspiration that goes beyond just Italian dishes.
Using only sun-ripened and grown in Italy, the brand-new range includes chopped and peeled tomatoes, a classic pizza sauce and tomato puree, as well as a range of tomato bases for cooking sauces (passata, chilli, curry and frito), helping cooks to dish up a range of cuisines from around the world with convenience.
With recent research highlighting that seven out of the UK’s top 10 favourite dishes are tomato based (Mintel Report 2022), the new range will allow cooks to give their best-loved meals – from a pizza Margherita to shakshuka or chicken bhuna – a Heinz twist.
Caio Fontenele, Heinz new ventures director said the range will offer inspiration for cooks to create new and delicious recipes in their kitchens.
“We’ve developed our brand new tomato collection to offer something for everyone, regardless of their cooking skills,” Fontenele said. “For those who love cooking from scratch, we have our delicious Heinz tomatoes in peeled, chopped or puréed formats. And for those who need an extra culinary hand and want to skip the basic preparation, we have our tasty, ready-to-use tomato based cooking sauces.
“Our Heinz Passatas are perfect for creating classic pizzas and pastas, while our Chilli and Curry bases will help home cooks to explore cuisines, beyond Italian . We also have our signature Heinz Tomato Frito, containing fresh garlic and onions, cooked in olive oil to extract the best flavour, and already a success in other European countries”.
Of the launch, Gary King, global agricultural developer at Heinz, said: “Heinz’s tomatoes are incredibly unique. They are one of the most viscous tomatoes in the world, giving them their delicious, rich, thick, unmistakeable Heinz flavour. We’ve always grown our tomatoes using traditional methods and we’re as passionate about doing this today as we were back when it all began in 1869. As we say at Heinz, our tomatoes are grown, not made”.
The full new Heinz Culinary Tomatoes range includes Heinz Chopped Tomatoes (400g) and Heinz Chilli Tomato Base (500g).