BrauBeviale 2023 concentrates on practical solutions to aid operations

The organisers of this year’s BrauBeviale are putting the focus on beverage producers and brewers, as well as winemakers, by offering practical solutions for their operations in process technology, filling and packaging, or in logistics.

At a press conference in Milan, the show organisers presented their programme for this year and drew a close connection between the challenging economic environment and the clear responses offered by the show’s overall line-up.

Across the nine halls, covering approximately 40,000m² of exhibition space with around 900 exhibitors, 130 suppliers are for packaging, closures, labelling, and secondary packaging.

The pressing question of carbon dioxide supply will be addressed by 17 suppliers and answered with state-of-the-art solutions. Alternatively – raw material topics: answers to questions about securing raw materials can be discussed with a total of 88 suppliers.

A product database is already online and can be accessed by all users in the beverage and brewing industry to obtain the comprehensive supplier information even before visiting the event. From July 25, the ticket store will be open to plan a visit.

New in this year’s exhibition portfolio – around 70 per cent of exhibitors will include an offering for the customer group winegrowers – is a special show on grape processing and cellar management in Hall 4A.

“We are investing in this special area,” explains Andrea Kalrait, executive director of BrauBeviale. “In order to demonstrate that the range of products and services at BrauBeviale is very broadly diversified and that a visit is therefore also worthwhile for those in the wine industry.”

The supporting programme will cover a wide range of topics: “Sustainability in the light of climate and market changes”, “Industry Hotspots Future” to “Corporate profiling via sustainability”, to “Containers, Systems under Pressure” and on to “Raw Materials” demonstrate how brewers and beverage producers or even vintners can deal with the current challenges.

The Forum BrauBeviale in Hall 1 is the address for visitors who want to find impulses for this. Furthermore, this is also the address for all visitors with a focus on marketing: “Branding the Brain” or sustainability in brand communication are the current hot topics for all interested parties.

But also the special areas with the Expert Forum, an exhibitor platform in Hall 4 or the Logistics Lounge, (also in Hall 4) will provide for knowledge enhancement and stimulating exchange. With the Craft Drinks Area in Hall 6, BrauBeviale once again addresses a broad field of brewers and focuses on individual beer types and ingredients.

The press conference also provided information on Yontex, the joint venture between NürnbergMesse and Messe München that now combines the two beverage exhibitions BrauBeviale and drinktec under one roof.

The shows will remain in their familiar rhythm: annually for BrauBeviale, with the exception of the drinktec years, and quadrennially for drinktec.

Petra Westphal, executive vice president of Yontex believes the new services for visitor support and a consistent development of the exhibition program in line with the needs of the industry, will lead the new company to develop both shows that will shape the future of the industry.

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