iba 2023: Texture Maker brings Asian desserts trend to Europe

Tapioca starch-based ingredient specialist Texture Maker will introduce Chewco, a collection of baking mixes that brings the flavours of Asian desserts to Europe’s B2B bakery market. The company will showcase baking mixes alongside brand new KaaS services at the upcoming IBA Trade Show in Germany.

Asian flavour trends in bakery like bubble waffles, mochi ice cream, and taiyaki have soared. A key driver behind this trend is the ever-growing popularity of bubble tea shops, which are strategically incorporating dessert pairings to complement their beverages and make them stand out in a fiercely competitive market.

According to Texture Maker, these desserts not only need to align with boba’s theme but also entice customers with distinct and captivating taste, hence the popular choice of Asian desserts.

The increasing demand for Asian treats extends beyond the restaurant segment, making significant strides in the retail industry. Mochi ice cream, in particular, has taken the frozen aisle of supermarkets by storm, and famous biscuits brands have been incorporating new eastern flavour choices like spicy mango, ube, matcha, or Thai tea to their popular products.

The widespread adoption of these Asian-inspired flavours in packaged snacks showcases the growing appeal and demand for unique taste experiences across Europe.

The Chewco brand is designed to offer a range of baking mixes that harness a one-of-a-kind stretchy and squishy texture. Mochi waffles, mochi donuts, mochi bread, and mochi puffs are just some of the options available

The term “mochi” refers to a Japanese dessert made from pounded glutinous rice. When something is described as “mochi-mochi,” it embodies a soft, elastic, and slightly squishy quality, reminiscent of the rice cake. Chewco achieves this texture by incorporating different types of tapioca starches into its baking mixes, the very same ingredient that lends boba pearls their chewiness.

By introducing a chewy texture and new flavours to familiar products, such as waffles and donuts, Chewco’s mixes satisfy the needs of consumers who are seeking comfort through indulgent treats while looking to try something different.

Rheon Machines x Chewco Mixes are engineered for efficiency and convenience. These versatile mixes allow streamlining in-store operations and are a great solution for franchises striving to uphold consistent texture and quality across all their outlets.

Chewco mixes also offer freeze-stability and are designed to meet mass-production requirements, which makes them an ideal choice for industrial bakery production. To further demonstrate this application, Chewco has teamed up with food machinery supplier Rheon to craft three original recipes using its Dessert Bite Mix with a line of filling machines. Those on offer include:

  • Choco-Berry Mochi Trio with Rheon KN135: three layers of dessert heaven: chocolate cake, mochi, and strawberry jam.
  • Mango Mochi Bread with Rheon AN551: a mochi-filled soft bread with a rich mango flavour, that looks just like the fruit!
  • Cheese Mochi Bite with Rheon KN500: delicious mini pastries filled with a combination of cream cheese and mochi, and topped with crispy parmesan.

Addressing the growing demand for mochi donuts from establishments facing resource and space constraints for on-site frying, Chewco has partnered with Belgium pastry and confectionery manufacturer Cuppersun to introduce frozen mochi donut solutions in Europe.

Cuppersun, which is part of a group known for its frangipane tartelettes and organic candies, recognised an opportunity to expand its production capacity and enter a new market, and ventured into mochi donut production.

The factory, located near Brussels, now produces frozen mochi donuts using Chewco’s Vegan Mochi Donut Mix. The donuts are distributed throughout Europe, to coffee shops, donut outlets, and baking product wholesalers.

Chewco’s commitment to customer satisfaction extends beyond product quality. The brand offers step-by-step recipe guidance and business consultancy services, ensuring customers maximize the potential of their baking mixes.

In a significant development, Chewco will introduce an innovative augmented reality (AR) customer service system at the upcoming iba trade show, aimed at enhancing customer experience and support.

Chewco will be at the iba Trade Fair from October 22nd to 26th, at Booth B4.215.

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