Truly Nuts! and CLF Distribution introduce flavoured Brazil nut snack to the UK

Truly Nuts! a White Lion Foods Company announces its strategic partnership with the UK’s largest natural and organic wholesaler CLF Distribution.

The Southampton based company is the UK’s most successful wholesaler of health foods and sports nutrition products working with 16,000 brands nationwide.

This collaboration marks a significant milestone, Truly Nuts! says, as it joins CLF’s extensive portfolio of health and wellness products and opens up new avenues to expand its market reach and broaden its customer base.

Truly Nuts!, a brand dedicated to ethical and sustainable production, is excited to work hand-in-hand with CLF to bring its range of ‘World’s first’ flavoured Brazilian nuts in twelve unique varieties to the UK.

In an era marked by increasing health awareness, offering a flavoured snack that prioritises both taste and nutritional benefits aligns with consumer demands and the UK’s ‘on-the-go snack culture’.

CLF Distribution has long been at the forefront of the health food revolution in the UK and shares the same values and commitment to sustainability as Truly Nuts!.

Mark Sharp, ecommerce marketing manager said the distributor is “thrilled” to partner with Truly Nuts! as it shares its commitment to ethics, sustainability, and offering consumers fresh, high-quality, healthy foods.

“Their range of flavoured brazil, almond and mixed nuts meets shifting consumer demands towards more health-conscious products and offers our retail partners a product which provides a point of difference,” Sharp explained. “By introducing Truly Nuts! to our product range, we are staying true to our purpose to help health conscious consumers reduce food miles and their carbon footprint.’’

Truly Nuts! products will be available in the UK through CLF Distribution from March.

Gareth Lloyd, CEO and co-founder said: “We are thrilled to join forces with CLF Distribution, a company that shares our values, commitment to sustainability, and drive for healthier snacking options. This partnership allows us to tap into CLF’s established distribution channels and extend the availability of our products to more retailers.”

CLF Distribution has established itself as a key distributor for major natural food companies in the UK, servicing prominent clients like Planet Organic, The Better Food Company, Best Health Food Shop, Wild Honey, and Planet Plenty.

Truly Nuts! is now available in the UK and US, with plans to launch into Singapore, South Korea, Australia, and the rest of Europe this year.

Truly Nuts! is available in 30g and 120g bags on Amazon and via the Truly Nuts! website.

Related content

Leave a reply

Food and Drink Technology