Easter 2024: H!P Chocolate tempts consumers with 50% larger egg and oat milk chocolate buttons
Next generation oat m!lk chocolate H!P (Happiness !n Plants), has revamped its plant-based eggs for Easter 2024.
Targeting sweet-toothed vegans and flexitarians alike, the brand’s two egg variants – Salted Caramel and Cookies No Cream – have been updated so they’re not only 50% bigger – and also contain smooth oat m!lk chocolate buttons.
The oat-ally delicious eggs will be rolling into Booths, Ocado, Tesco Ireland and Waterstones, and are also available via the brand’s DTC site, hipchocolate.com.
H!P offers a creamy alternative to dairy milk chocolate, blending sustainably sourced single origin Colombian cocoa with oat m!lk to recreate the same sweet and milky taste. Moreover, H!P’s carbon footprint is over 50% lower than chocolate made with cow’s milk (source: MyEmissions), and the brand is not only B-Corp certified, but also a proud member of 1% for the planet. The eggs have 100% plastic free, fully recyclable packaging.
- H!P Salted Caramel Oat M!lk Chocolate Egg – RSP £10 /160g. A sweet and salty match made in oat m!lk chocolate heaven. 50% bigger in size than last year’s incarnation (for the same price as before), and filled with smooth oat m!lk chocolate buttons. Available via hipchocolate.com, and Ocado, Booth’s, Tesco Ireland and Waterstones from February.
- H!P Cookies No Cream Oat M!lk Chocolate Egg – RSP £10 /160g. A creamy no-cream dream, and recent winner of a Great Taste Award, this H!P egg is 50% bigger in size (for the same price as before), and filled with smooth oat m!lk chocolate buttons. Available via hipchocolate.com, and Ocado, Booth’s, Tesco Irenald and Waterstones from February.
H!P founder, James Cadbury, (also owner of luxury, sustainable chocolate brand, Love Cocoa, and the great-great-great grandson of the original Mr Cadbury) notes that for consumers choosing H!P this Easter doesn’t mean compromising on great taste.
“Building on the success of last year’s sell-out eggs, we’ve made our eggs bigger than before but kept the price the same, while also introducing a delicious pouch of smooth oat m!lk chocolate button,” Cadbury says. “Seasonal and gifting is becoming a key category within vegan and plant-based chocolate, just as it is in traditional chocolate. We hope these eggs will excite current fans of the brand, as well as attract new users too.”
