Bury Black Pudding rebrands to reflect the product’s nutritional profile

Bury Black Pudding has announced a refreshed brand identity that reflects the brand’s evolution as a health-focused food, while remaining firmly rooted in the traditions and craftsmanship that have defined it for more than a century.

As part of the refresh, the brand has unveiled a new logo and redesigned website, created to give Bury Black Pudding a clearer, more contemporary presence while better telling the story of its heritage, provenance, and nutritional credentials.

The new approach places greater emphasis on Bury, the town widely recognised as the home of black pudding and where the brand’s story began. The rebrand aims to continue to acknowledge the generations of skill and knowledge passed down over time, celebrating the people, place, and process behind a product that has long been part of British food culture. The updated visual identity and website bring this story to life.

While the brand identity has been updated, the product itself remains unchanged. Bury Black Pudding continues to be made using a traditional recipe dating back over 100 years, with the same ingredients, methods and standards that have shaped the brand over time. 

A key focus of the refreshed positioning is the nutritional profile of the product. Bury Black Pudding is naturally low in fat, high in protein and rich in iron, characteristics that have historically set it apart within the category. The updated brand identity brings these qualities into clearer focus, reflecting growing consumer interest in nutritional value and balanced diets.

From its origins as a regional speciality, Bury Black Pudding has become widely available across the UK and beyond. The refreshed outlook supports this broader reach while maintaining a clear connection to its origins. The new brand identity marks a considered next step for Bury Black Pudding, strengthening clarity on shelf and reinforcing the values that have defined the brand for generations.

Last week, Bury Black Pudding gave its Bury Market stall a fresh new look, bringing the updated brand identity to life on the ground. The redesigned stall creates a more inviting and contemporary presence, making it easier for shoppers to explore the range and experience the brand in person.

Same recipe. Same taste. Still made where it all began! 

Adding to this, Matthew McDermid, brand and marketing manager of Bury Black Pudding, said, “This rebrand is about clarity rather than change. We wanted our identity to better reflect who we are today: a product rooted in Bury, shaped by generations of expertise, and increasingly understood for its nutritional value. What hasn’t changed is how we make our black pudding, the recipe we use, or the pride we take in producing it where it all began.”