Cawston Press expands footprint in soft drinks

Cawston Press is bolstering its presence within the soft drinks sector with the premiere of Cawston Press Sparkling Water, a new premium range designed to bring high-quality, flavour-led hydration to the everyday water category.

Moving beyond traditional fizzy drinks, the brand has introduced two initial flavours—Squeezed Lime and Pressed Watermelon — that blend sparkling spring water with real pressed fruit juice. The rollout directly targets the growing “daily wellness” trend, as consumers increasingly swap caffeinated and sugary beverages for cleaner, hydrating alternatives.

True to the brand’s longstanding “No Jiggery Pokery” promise, the new range contains no added sugar, no artificial sweeteners, and no fruit juice concentrates. By using real pressed fruit rather than “flavourings,” Cawston Press aims to bridge the gap between functional plain water and traditional carbonated soft drinks.

The move is designed to bring clarity to a category that can often be confusing for shoppers due to complex ingredient lists.

“Sparkling water is a growing category, but we saw a clear opportunity to do things differently,” said Steve Kearns, managing director of Cawston Press. “Consumers want great-tasting, clean ingredients even when they’re choosing flavoured sparkling water. We’ve created a product that delivers genuine full-on fruit flavour without adding anything unnecessary.”

The new portfolio features two distinct profiles focused on zesty and refreshing notes:

• Squeezed Lime: a crisp, zesty hit of real lime juice blended with sparkling spring water.
• Pressed Watermelon: a blend of real pressed watermelon juice with a squeeze of lemon for a naturally fruity finish.

The range is positioned as a premium option for health-conscious shoppers and is available in two formats: individual 440ml cans (RRP £1.95) for on-the-go consumption and 4x330ml multipacks (RRP £5.25) for home stocking.

The products are currently available at Ocado, Amazon, various wholesalers, and directly through the Cawston Press website.

For retailers, Kearns notes that the range offers a premium standout on-shelf that speaks to the modern demand for transparency and real food credentials in the drinks aisle.