Living Things expands prebiotic line-up

Living Things, is introducing a new “Cherry & Lime” variant to its portfolio, targeting the summer demand for functional beverages with a nostalgic twist.

Living Things is launching Cherry & Lime, a lightly sparkling prebiotic soda designed to meet the rising consumer appetite for cherry-flavoured drinks.

Positioned as “The Soda of the Summer,” the new flavour combines juicy cherry with fresh lime to offer a balanced, full-flavoured profile that blends a nostalgic taste with a modern, functional twist.

The new flavour maintains the brand’s commitment to high-fibre and low-sugar formulations without the use of artificial sweeteners.

• Nutritional profile: each serving contains less than 15 kcals per 100ml and is packed with 2 billion live cultures.
• Functional ingredients: the soda is designed to deliver significant fibre content while using only all-natural flavours.
• Scaling distribution: The launch coincides with a massive expansion of the brand’s footprint, with total distribution points on track to exceed 40,000 across 18 countries by the end of May.

As the UK’s top prebiotic soda brand by market sales, Living Things is utilising this launch to build momentum in the grocery and foodservice sectors. The brand is already available through major retailers such as Tesco, Waitrose, and Ocado, and is now expanding into ASDA Express and Morrisons.

Ben Vear, co-founder and CEO of Living Things, commented: “Cherry & Lime felt like the perfect flavour for us to launch for summer… It had to deliver on taste first, while still bringing the functional benefits people expect from the brand.”

The brand’s expansion into nationwide foodservice partnerships—including LEON, Tesco Cafes, and Pizza Express — indicates a growing move toward making functional health drinks a standard offering in the out-of-home market. This international growth is further supported by new listings with Albert Heijn in the Netherlands and Co-op to-go in Switzerland.

What this means for drinks brands

• The flavour-first strategy: to succeed in the functional category, products must prioritise taste to compete with traditional soft drinks.
• Nostalgia meets health: combining familiar flavours like cherry with modern health benefits (prebiotics and fibre) is an effective way to engage diverse consumer demographics.
• Rapid multi-channel scaling: moving simultaneously into grocery, travel (WH Smith), and foodservice is key to maintaining the “number one” market position.

The success of Living Things signals a broader shift in the UK beverage industry, where soda is being redefined as a health-positive category. By replacing high-sugar, artificial legacy brands with fibre-rich, probiotic alternatives, the brand is helping transition the soft drink aisle toward a functional-led future.