Ehrmann targets performance and nostalgia

Ehrmann Cornish Dairy has announced a significant expansion of its bestselling High Protein portfolio with a simultaneous double launch: a UK-first Creatine Pudding range and a Triple Layer Sundae range.

Both lines are scheduled to hit Morrisons stores nationwide and online starting April 13, 2026, with a recommended retail price of £1.99.

The launch of the High Protein Creatine Puddings addresses a massive surge in the creatine market, which is projected to reach £70 million in revenue by 2030. Consumers are increasingly moving away from powders and pills toward more “convenient and delicious” ways to integrate supplements into their daily lives.

• Product specs: available in Chocolate and White Chocolate flavours, each 230g pot delivers 20g of protein and 1.5g of creatine.
• Health profile: the puddings are lactose-free, low in fat, and contain no added sugars, appealing to those who want performance benefits like improved energy and strength without compromising on nutrition.
• The goal: to provide a “top up” to daily creatine intake through a rich, smooth snack that clocks in at just 70 calories per 100g.

While the Creatine range targets the power seeker, the Triple Layer Sundae range taps into the deep-seated trend of nostalgia. Research indicates that 76% of UK consumers are drawn to flavours that remind them of their childhood.

• Innovation: this range represents a brand first in the UK protein category, combining the iconic British sundae format with modern health credentials.
• Available flavours: Chocolate & Caramel – a rich, smooth chocolate base topped with sweet, indulgent caramel; White Choc & Raspberry – a fruity, refreshing combination of creamy white chocolate and sharp raspberry.
• The habit factor: marketing director Mark Moody notes that the range is designed to meet the needs of shoppers craving childhood favourites while maintaining their health goals.

This double launch further establishes Ehrmann — a partnership between Germany’s Ehrmann and Cornwall’s Trewithen Dairy — as a leader in the UK dessert and performance food categories. By addressing both the buzzword performance market and the high demand for nostalgic treats, the company is attempting to capture a broader share of the better-for-you snacking sector.

The dual launch highlights a maturing protein market whereto win on-shelf, products must now offer secondary functional benefits (like creatine) or high-level sensory experiences (like triple-layered textures) that mimic traditional, non-functional desserts.