Magners unveils twist to berry cider
Irish cider brand Magners has unveiled a new look and bottle size for its Orchard Berries flavour – previously named Magners Berry – a clear 500ml bottle which shows the red colour inside.
In addition, Magners’ mixologists have created a range of cocktails using the product to coincide with the launch of the new look bottle. The three variations are Orchard Berries Blossom, Orchard Berries Royal and Very Merry Berries.
Karen Crowley, brands marketing manager for Magners, says, “Flavoured cider has boomed in the UK since we first launched our berry variant in 2012. Our new look Orchard Berries combines the original recipe with a stylish fresh design to appeal to the product’s growing fan base.
“Backed with a delicious collection of cocktail recipes, targeted towards new and current cider lovers, Magners Orchard Berries is the perfect summer drink.”
