New lightweight bottles for Thatchers

Thatchers Vintage 2013 is the first of the brand’s packaged ciders to feature new lighter weight glass bottles.

The new style 500ml bottle, now embossed with the Thatchers name across the shoulder and featuring a slimmer neck, represents an 18% saving in weight. The bottle has been designed and produced by Ardagh Group.

When Thatchers last redesigned its glass bottle, a 21% saving in weight was then achieved. The Somerset cidermaker will now begin to move all of its 500ml bottled ciders into the new packaging.

Thatchers has also redesigned the label for the 2013 Vintage cider. The gold and black label, which features a picture of Thatchers founder William John Thatcher, has been enhanced with red for increased shelf stand out and features the 2013 International Brewing Awards Champion Cider medal.