Hypnotic packaging

Sleeves from CCL Decorative Sleeves have been used for the packaging of a limited edition sparkling version of Hpnotiq Liqueur.

Hpnotiq Sparkle has the same colour and taste as the original Hpnotiq but is infused with bubbles. The sleeve design features an opaque white base to provide a strong background for the Hpnotiq Sparkle branding against the blue drink. The remainder of the sleeve uses clear film incorporating a silver hologram effect to convey its sparkling nature, while enabling its familiar blue colour to be visible to retain consumer recognition and loyalty.

4K5 50 micron high shrink PET was selected for the controllability of the shrink curve in order to ensure a tight fit around the bottle. The sleeve is gravure printed in four colours with a surface lacquer to create a high quality finish and maximise on-shelf appeal.

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Food and Drink Technology