Scotch in a can? That’s the spirit

Beer has traditionally been the outdoor and sporting event adult beverage of choice, partly due to convenient packaging. Now, however, whisky is getting in on the act, with Scottish Spirits Scotch Whisky in a can.

New in the US, the can is equipped with a resealable latex lid that enables the product to stay fresh, and has been named product innovation of the week from Datamonitor’s Product Launch Analytics.

“We are beginning to see aluminium cans catch on in the craft beer sector of the beverage market, so the timing may be right for spirits to go in this direction too,” says Tom Vierhile, innovation insights director for Datamonitor.

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