McVitie's
Pladis launches new range of McVitie’s loaf cakes
Pladis is expanding its bestselling McVitie’s Cake range with the introduction of new larger-format loaf cakes.
McVitie’s reduces sugar in the nation’s favourite biscuits
The new recipes have been achieved through re-balancing ingredients to reductions in sugar and salt.
Pladis launches ‘Best of British’ McVitie’s Chocolate Digestives
Pladis is adding new, limited edition ‘Best of British’ flavour variants to its £59 million McVitie’s Chocolate Digestives brand, to celebrate its sponsorship of Team GB in the upcoming Tokyo 2020 Olympic Games.
McVitie’s unveils Christmas range
British biscuit brand McVitie’s has unveiled its 2019 Christmas range, under the campaign ‘Merry Biscuits Everyone’.