McVitie’s unveils Christmas range

British biscuit brand McVitie’s has unveiled its 2019 Christmas range, under the campaign ‘Merry Biscuits Everyone’.

The McVitie’s 2019 Christmas selection includes giftable tins and sharing formats of consumer favourites such as Victoria selection, Family Circle selection and Jaffa Cakes. The brand has also added some new products for 2019 including a Gingerbread Men Decorating Kit and a Luxury Chocolate Biscuit Selection.

“Christmas is the time of year when being with loved ones is at the top of the agenda, and every product in the McVitie’s Christmas range has been carefully crafted as the perfect sharing treat for these moments. So, whether consumers are gathering with friends and family, work colleagues or neighbours, there’s something for every occasion in our latest seasonal range,” said Jonathan Bull, head of McVitie’s commercial & seasonal brands at pladis UK&I, owner of McVitie’s.

“By combining long-standing favourites – such as McVitie’s Jaffa Cakes Christmas Pole – with enticing NPD, we’re not only delivering the festive products loyal McVitie’s fans know and love, but also appealing to a new generation of Christmas shoppers – and giving retailers the chance to grab their slice of the £207 million seasonal sales opportunity.”

  • McVitie’s Mini Gingerbread Men Decorating Kit – Using five packs of Gingerbread Men and two icing pens, shoppers can get creative with their own personalised designs, RRP £2.
  • McVitie’s Luxury Chocolate Biscuit Selection – the brand’s most premium Christmas product yet. Comprising 24 fully-coated chocolate biscuits – with milk, dark and white chocolate options. 400g box RRP £10.
  • McVitie’s Victoria – a selection of chocolate coated and uncoated biscuits, including some favourites such as the Fully Coated Chocolate Digestive and Milk Chocolate Shortcake. Available in 100g RRP £1, 300g RRP £5, 550g RRP £8 and 825g RRP £11.
  • McVitie’s Family Circle – an everyday selection of biscuits which appeals to the whole family. Available in 360g RRP £3, 620g RRP £6 and 900g RRP £8.
  • McVitie’s Jaffa Cakes Christmas Pole – 40 Jaffa Cakes RRP £6
  • McVitie’s Jaffa Cakes Tin – shaped as a larger-than-life Jaffa Cake, 292g RRP £10

Related content

Leave a reply

Food and Drink Technology