Wheatgrass gaining ground

Wheatgrass is rapidly emerging as a health ingredient in the mainstream food and drinks market, finds Innova Market Insights. It has long been available in health food stores and specialist outlets, but is now increasingly being used in supplements and food and drink products. This is often occurring in combination with other components with a […]


UK job concerns following Heinz and Kraft merger

H.J. Heinz Company and Kraft Foods Group have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in north America and the fifth largest in the world.

Research into consumers’ daily nutrient purchases

Market research company Euromonitor International has examined the amount of nutrients purchased per person per day through packaged food and soft drinks products. The data tracks energy, fat, saturated fat, carbohydrates, sugar, salt, protein and fibre in 54 countries globally. According to the research, the world buys 1.5 trillion calories a day, with the average […]

Wholegrain and fibre content tops ‘healthy cereal’ claims

Three quarters of the breakfast cereal launches recorded by Innova Market Insights over the 12 months to the end of October 2014 had a health positioning of some kind. “There is a growing interest in products featuring a more general health or multi-benefit positioning, running alongside the wide range of health benefits now associated with […]


UK juice exports up 40% since 2010

Overseas sales of UK fruit and vegetable juices reached a record £65 million last year. UK juices are now shipped to 96 countries including Spain, Italy, Brazil and America. Apple and orange juice are among the biggest international sellers with £35 million in sales. The demand for UK fruit and vegetable drinks has soared by […]


Innovation themes for juice

A new report on juice drink innovation from specialist food and drink consultancy Zenith International has highlighted nine themes driving new product development and innovation worldwide: functionality, low sugar/calorie, child orientated, new flavour/variety, origin and provenance, limited edition, innovative packaging, new proposition/concept and cross category. The report covers 100% fruit juice, 24-99% juice content nectars […]

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Fanta Frozen comes to Europe

The Coca-Cola Company will roll out the global brand Fanta in a frozen carbonated format in Belgium, the Netherlands, France, Sweden and Denmark initially, with the support of European frozen drinks expert Slush Puppie. Further countries will follow at a later stage. Fanta sits among the biggest beverage brands in the world and Fanta Frozen […]

Exhibition jet setting

I have been lucky enough to get out and about recently, with trips to Paris and Denmark to visit the SIAL and FoodTech exhibitions. SIAL was first up. Taking place 19-23 October in Paris, the exhibition was celebrating its 50th anniversary and offered a range of activities to explore the various trends and innovations in […]

Global stevia market up 14%

A new study by food and drink consultancy Zenith International estimates that worldwide sales of stevia are set to advance by 14% in 2014 to 4,670 tonnes, taking its overall market value to $336 million. “Consumers are increasingly scrutinising the contents of food and beverage products,” comments Zenith market intelligence consultant Simon Redwood. “Reduction in […]

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Chilled coffee market gathers NPD momentum

Ready to drink (RTD) or iced coffee has been seeing a period of strong product and market activity in recent years. It remains one of the smallest sectors of the soft drinks market in terms of new product activity, accounting for just over 4.2% of global launches recorded by Innova Market Insights in the 12 […]

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Food and Drink Technology