UK juice exports up 40% since 2010

Overseas sales of UK fruit and vegetable juices reached a record £65 million last year. UK juices are now shipped to 96 countries including Spain, Italy, Brazil and America.

Apple and orange juice are among the biggest international sellers with £35 million in sales.

The demand for UK fruit and vegetable drinks has soared by almost 40% since 2010, making the UK the fourth biggest juice exporter in the EU.

Environment secretary, Elizabeth Truss, says, “It’s testament to the can-do attitude of our UK juicers that they’re selling orange juice to the likes of America and Spain, countries famed for their orange production – though given we’re already selling ice to Sweden and cheese to France it shouldn’t come as a great surprise.

“This dramatic rise in demand for UK juiced fruit and veg is fantastic news for our growing economy – with 96 countries worldwide now enjoying our juices there’s potential for industry to drive sales even further.”

Fruit juice and cordial company Belvoir Fruit Farms, for example, has seen sales soar with exports rising 60% between 2013 and 2014 to £2.6 million. Its drinks are found in a growing number of countries across Europe, Scandinavia, America, Canada, the Middle East and South East Asia. Its USA market more than doubled in the last year and it has now secured new business in Austria, Slovakia, France and South Korea.

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