Natural choice for Volvic
Global Closure Systems (GCS) was the preferred choice to cap Danone Waters’ new one litre bottles of Volvic natural mineral water.
GCS developed a new screw cap with a TPE strip to provide a perfect grip, making it easier for consumers of all ages to open and close. The bi-injected cap, coloured white and green, also offers on shelf appeal, another key requirement for Danone.
“This closure is very innovative in terms of screw caps for Volvic, offering both increased convenience for consumers and on shelf differentiation. This cap is very well perceived by consumers, solving the micro stresses we identified in the day to day usage,” says Eric Maffert, international marketing manager for Volvic.
