New look for Schweppes
Tonic brand Schweppes is revamping its pack design by launching a bold new look to showcase its premium credentials to adult consumers.
Its one litre mixers are now available with striking black labels which demonstrate the brand’s long standing heritage as the ‘creator of bubbles since 1783’. The new design is also peppered with adult wit and humour to appeal to 30+ consumers looking for intriguing brands that suit their lifestyles.
The move is the first in a series of investments planned for the Schweppes brand in 2016, which promises to be the brand’s biggest campaign in 20 years. Wider plans also include reintroducing the Russchian variant, currently known as Citrus Blend.
Simon Harrison, commercial director, Schweppes and new brand development at Coca-Cola Enterprises, says, “Schweppes is an iconic brand that will benefit from a bold new look that drives home the brand’s unique heritage, distinctive sharp taste and premium quality.
“With mixers performing well, we have impressive plans for Schweppes this year, and this is the first in a line of activations that will encourage trial and build brand loyalty by emphasising Schweppes’ taste preference, distinctive British style and sharp sense of humour.”
