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Tetra Pak showcases new packaging material effects

Carton lineup, Tetra Pak® Artistry

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak Artistry, to help food and beverage producers revitalise the look and feel of its products.

It is hoped that these effects will help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.

​Charles Brand, executive vice president, product management and commercial operations at Tetra Pak, says, “In a world where almost everything needs to be ‘personalisable’, we want to provide customers with something unique to help their brands rise above the noise and reach the shopper.

“The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.”

Tetra Pak’s current offerings of packaging material effects include:

  • Tetra Pak Reflect: to incorporate holographic effects onto the package
  • Tetra Pak Metallized: to create a metallic effect
  • Tetra Pak Craft: to give the package the natural look of bare paperboard with wood fibres.

More offerings are in the pipeline, including Tetra Pak Sculpt, an embossed surface texture.

The whole range of effects will be available for the majority of Tetra Pak package formats and offered to customers worldwide.

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