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Fabulous packaging

Posted 9 June, 2016
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Diet Coke is partnering with Absolutely Fabulous: The Movie from Fox Searchlight Pictures, which releases in cinemas nationwide on 1 July.

To celebrate, the soft drinks brand has unveiled limited edition Diet Coke Absolutely Fabulous themed packs.

Inspired by the glitz and glamour of the popular British comedy, an image of Jennifer Saunders and Joanna Lumley back in action as Edina Monsoon and Patsy Stone decorates the limited edition pack designs.

Diet Coke Absolutely Fabulous packs are available across the full Diet Coke range nationwide from mid June, while stocks last. An Absolutely Fabulous limited edition 250ml alu bottle will also be available from Liberty London and Boots stores nationwide to mark the launch of the film.

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Food and Drink Technology