I know I’ve banged on about sugar reduction on more than one occasion over the past few weeks, and the huge strides made by the soft drinks industry with regards to reformulation in a bid to avoid the so-called Soft Drinks Industry Levy.
A prolonged period of hot weather and England’s success at the World Cup have given retail sales a multi-million pound boost.
Britvic has announced a ‘positioning’ revamp for its Purdey’s drink, supported by a seasonal campaign that it says will help grow demand for healthier energy drinks this summer.
After years of strong growth in the USA, bottled water sales surpassed carbonated soft drinks to become the largest beverage category by volume in 2016, and the numbers do not stay idle.
According to figures from Public Health England (PHE), children in England have consumed more than a year’s worth of sugar in less than six months.