South London fermentary MOMO Kombucha has expanded its collaborative seasonal lineup with the launch of Amadora’s Passion Fruit Kombucha.

Created in partnership with fresh produce supplier Natoora, the Soil Association-certified organic release hits key retail channels on 30th September at £4.50 per 330ml glass bottle, available via GAIL’s Bakery, Selfridges, Whole Foods Market, Ocado, Planet Organic, Zapp, Natoora, and directly online.

Ingredient sourcing and harvesting innovation

The launch highlights a distinct approach to agricultural sourcing. The passion fruit is grown by fourth-generation female farmer Amadora in Mairena del Alcor, Seville. Rather than harvesting crops early to endure international shipping, nets are installed beneath the vines so the fruit drops naturally when fully ripe.  

This hands-off collection technique delivers fruit with reduced acidity, elevated natural sweetness, and deeper aromatic profiles. MOMO blends the fruit directly into its living, unpasteurised kombucha base, which utilises a dual-tea recipe of organic Sencha and Assam loose-leaf teas.  

Market positioning

The launch targets two key dynamics in the premium soft drinks sector: hyper-seasonality and supply-chain transparency. Passion fruit operates on two short annual harvest windows — December to March and July to August — making supply chain synchronisation crucial.  

Beyond driving product innovation in the functional live-culture segment, sales of the new variant directly back Natoora’s Farm Fund, an initiative created to support the next generation of sustainable farmers. The release follows previous seasonal and cross-category collaborations by the Brixton (UK) brewery, including limited runs with coffee roasters, craft breweries, and fashion labels, demonstrating how targeted, limited-edition releases can maintain brand visibility and drive premium market positioning.