Tyrrells celebrates trade award

UK crisp brand Tyrrells has been presented with The Queens Award for Enterprise in the International Trade category.

The award is given to companies that have demonstrated ‘outstanding strategic and commercial success in international markets’.

Tyrrells currently trades with over 20 overseas markets, and international trade accounts for the company’s total turnover.

Its key international markets include France, Germany, Netherlands, the USA, Canada and the UAE.

The Queens Award judges acknowledged Tyrrells strategic approach to international trade and were impressed by how the brand had tailored its UK trading model to suit each overseas market, developing, for example, a bespoke packaging range for the Canadian market, where local legislation requires brands to communicate to consumers in both Canadian English and French.

“We’re thrilled with our award,” says David Milner (pictured), Tyrrells chief executive. “Our success internationally proves that our entertaining, English brand character resonates well with a global audience.”