Favini, the Italian paper manufacturer, and Barilla, an Italian food company, have teamed up to create Cartacrusca (Italian for ‘paper from bran’), the first paper to be made from brand residues that can no longer be used for human consumption.

The research and development teams from both companies worked together to select the most suitable byproduct, and then to purify and mill the bran to make it work with paper fibre. The result, Cartacrusca, is now used for all corporate communications. Cartacrusca contains 17% bran residues, replacing cellulose and filler materials. The colour of Cartacrusca is taken from the bran, which also features as dots throughout the paper.