Welsh producers take centre stage at Spitalfields for St David’s Day showcase
From left (top row): Maggie's African Twist, Rogue Welsh Cakes; (bottom row) The Pattyman, Gower Gin
Food & Drink Wales, the Welsh Government’s food division, is set to descend on London’s historic Spitalfields Market to showcase the commercial strength and diversity of the nation’s food and drink sector.
Taking place over the St David’s Day weekend (Saturday, February 28th – Sunday, March 1st), the curated producer showcase will highlight Wales’ credentials as a modern food nation with a booming reputation for provenance-led quality.
The event serves as a strategic platform to connect a dozen high-growth Welsh producers with London-based buyers, hospitality stakeholders, and influential food audiences.
By positioning these brands in one of the capital’s most established trading destinations, Food & Drink Wales aims to demonstrate how heritage and Protected Geographical Indication (PGI) status can be successfully leveraged alongside modern brand storytelling.
The showcase underlines the commercial importance of origin and sustainable farming in driving the sector’s growth. Participating brands represent a cross-section of the industry, from micro-distilleries to artisan cheese makers, all unified by a commitment to local sourcing and skilled production.
Deputy First Minister with responsibility for Climate Change and Rural Affairs, Huw Irranca-Davies MS, emphasised the strategic value of the event:
“St David’s Day is the perfect moment to celebrate the exceptional quality and creativity of Welsh food and drink producers. Our food and drink sector is built on strong foundations — protected geographical status, sustainable farming practices, and generations of skilled production.
“But it’s also a sector that continues to evolve. Events like this are vital for connecting Welsh businesses with new markets and demonstrating to buyers across the UK that Wales is a modern food nation with products that can compete at the highest level.”
The producer line-up
The curated group at Spitalfields offers buyers an opportunity to explore unique supply chains and innovative product formats. The featured producers include:
| Producer | Region | Product specialty |
| Gower Gin | Gower Peninsula | Craft gin using locally foraged coastal botanicals. |
| Still Wild | Kilgetty | Small-batch spirits featuring hand-foraged Pembrokeshire ingredients. |
| Flavour Moments | Corwen | Artisan goat’s cheese pearls filled with fig, pear, and honey. |
| Rogue Welsh Cakes | Newport | Traditional Welsh cakes reimagined with contemporary flavors and “attitude.” |
| Maggie’s African Twist | Caernarfon | Handmade sauces blending Welsh produce with vibrant African recipes. |
| Radnor Preserves | Newtown | Award-winning jams and jellies combining family recipes with modern flavors. |
| Mydflower | Llandovery | Sparkling wines made from Brecon Beacons spring water and local botanicals. |
| The PattyMan | Cardiff | Welsh-Jamaican fusion featuring luxury condiments and traditional patties. |
The Spitalfields showcase is a key component of the wider St David’s Day program delivered by Food & Drink Wales. Beyond the immediate celebration, the initiative is designed to support long-term business development, innovation, and export growth.
By showcasing products that combine “protected status” with “fresh ideas,” Welsh producers are increasingly well-positioned to secure listings within the UK’s premium retail, catering, and specialty markets.
