Belvoir Farm targets summer spritz trend

Belvoir Farm is expanding its award-winning ready-to-drink (RTD) portfolio with the launch of a Hugo Spritz mocktail, a move designed to capitalise on the rapid premiumisation of the no-and-low alcohol category.  

The new SKU will begin rolling out into Sainsbury’s from 8th March and Waitrose & Partners from 19th April 2026.  

The launch is a response to the meteoric rise of the Hugo Spritz cocktail — traditionally a blend of elderflower, prosecco, and mint — which has seen a +300% increase in serves within the hospitality sector. Widely tipped to rival the Aperol Spritz as the “flavour of the summer,” Belvoir’s alcohol-free version offers manufacturers and retailers a timely entry into a high-growth trend.  

True to the brand’s heritage, the Hugo Spritz mocktail features:

• Handpicked elderflowers: sourced from Belvoir’s own family farm. 
• Premium blend: combined with sparkling white grape, lemon juice, botanical extracts, and garden mint. 
• Clean label profile: the serve is low-calorie and entirely free from artificial ingredients.  

As Alcohol Change UK’s Official Mocktail Partner for 2026, Belvoir Farm continues to position itself at the forefront of the “sober curious” movement. The Hugo Spritz joins an established lineup that includes the UK’s #1 branded mocktail, the Lime & Yuzu Mojito, alongside Peach Bellini and Raspberry Margarita variants.  

“The Hugo Spritz is fast becoming one of the UK’s most exciting drinks trends,” says Charlotte Rogers, senior brand manager at Belvoir Farm. “We set out to capture its crisp, refreshing character without the alcohol, creating a beautifully balanced spritz that feels effortlessly premium for any occasion”.  

For retailers and food service manufacturers, this new product development (NPD) offers a high-value opportunity to drive incremental sales within alcohol-free and adult soft drink fixtures ahead of the peak summer trading period.