RTD
VK enters alcohol-free category with VK Blue 0.0%
Launch comes as a result of low and no-alcohol products becoming the fastest-growing category in the on-trade.
Aspall releases convenient can format for broad range of consumers
Aspall identifies an opportunity to bring a more sophisticated alternative to larger cider can formats.
VK campaign to create the next summer flavour
VK is asking consumers to create the next flavour in the brand’s line-up, in time for summer.
VK kicks off festive season with a vodka flavoured take for Christmas
Limited edition drink has a smooth chocolate flavour with distinct zesty notes, on top of a crisp vodka base.
Jack Daniel’s and Coca-Cola RTD launches in Great Britain
Launch of Jack Daniel’s and Coca-Cola ready-to-drink is across both Coca-Cola Original Taste and Coca-Cola Zero Sugar.
Diamon Brewery launches Sake Sling into the UK to revolutionise RTD market
The founders of RTD cocktail Sake Sling have announced the product’s launch in the UK in a pair of innovative and delicious flavours.
Gordon’s Gin expands growing RTD portfolio
Gordon’s Premium Gin and Lemonade RTD is an option for shoppers who prefer a sweeter taste.
America’s biggest selling single-serve premixed cocktails head to Britain
Eye-catching and fun, BuzzBallz are designed for grab-and-go lifestyles.
FDC’s flagship RTD product launched in Aseptic holographic packaging
UFlex’s Asepto, the first Indian manufacturer of Aseptic Liquid Packaging business, has been chosen as the packaging partner of FDC brand ‘Electral Z+ (ORS+Zinc Solution)’ ready-to-drink OTC product.
Ready for lift-off
Molson Coors’ latest move shows RTD makers have clear intent to match and outdo the quality and choice elsewhere.
Buck & Birch launch ready-to-drink bottled cocktails
Created in response to the current shutdown of the hospitality trade, Scottish brand Buck & Birch wanted to give consumers premium, bar quality drinks to enjoy at home without needing the equipment, skills and ingredients usually associated with cocktail making.
Pepsi launches Pepsi Café
Pepsi has announced Pepsi Café, a new beverage debuting in the US in April 2020, that blends the taste of deep coffee with the refreshing taste of a Pepsi cola.
Treatt unveils new coffee extracts
Ingredients manufacturer, Treatt, unveiled its new range of coffee extracts to the European market at this year’s Food Matters Live event.