Sneak expands into Northern Ireland with First Tesco listing

Functional drinks brand Sneak has launched into Tesco Northern Ireland, marking its first-ever Northern Ireland grocer listing and a major step in the brand’s retail growth strategy.

Sneak’s ready-to-drink (RTD) cans are now available across five Tesco Northern Ireland superstores: Knocknagoney Road, Newtownbreda, Bentrim Road, Newtownabbey, and Northcott Glengormley.

The launch marks a pivotal move for the UK-based brand as it aims to build a stronger presence within grocery retail, following continued growth via its D2C platform and independent retail partners.

“This is a significant moment for Sneak,” said Tim Donald, creative director at Sneak. “Tesco Northern Ireland represents our first step into large-scale grocery retail, and a key milestone in our wider ambition to expand into the full UK Tesco portfolio.”

To support the rollout, Sneak is running a multi-channel marketing campaign across Belfast, combining OOH, digital screens, and city-centre sampling to drive awareness and trial.

The brand’s Ad Rover — a mobile experiential unit fitted with screens and fridges — is being used for sampling events, interactive gaming, and consumer engagement across high-footfall areas including Victoria Square Shopping Centre, Cathedral Gardens, and SSE Arena.

The Belfast activity runs through December 2025, supported by in-store screens at Tesco locations and digital placements across the city.