Campari Group rolls out RTD Aperol Spritz
Campari Group has introduced Aperol Spritz RTD, a pre‑mixed, single‑serve canned version of the iconic cocktail.
The launch brings the brand’s signature blend of Aperol, sparkling wine and soda into a portable, chilled‑fixture format designed for instant consumption. The cans deliver a consistent, bar‑quality serve without the need for mixing, measuring or additional ingredients.
The ready‑to‑drink (RTD) alcohol category continues to expand rapidly as consumers seek convenience, portability and consistent quality across social occasions. Aperitivo culture has also surged globally, with Aperol Spritz remaining one of the world’s most recognisable cocktails. Retailers are seeing strong demand for premium RTDs that offer authenticity and brand familiarity — especially for outdoor gatherings, picnics, festivals and casual entertaining.
For Campari Group, the move positions Aperol at the heart of two converging trends: the rise of premium RTDs and the continued global appetite for spritz‑style cocktails.
The canned Aperol Spritz format offers several advantages for consumers and retailers instant, no‑prep serve; portability; consistency; premium brand recognition; and chilled‑fixture appeal.
The launch is aimed at shoppers seeking easy, premium cocktails for casual entertaining; younger consumers driving RTD growth; retailers looking to expand premium RTD offerings; and occasions where glass is impractical — festivals, parks, travel, outdoor dining.
Aperol Spritz RTD strengthens Campari Group’s presence in the fast‑growing RTD segment and broadens the brand’s reach beyond traditional aperitivo occasions. The company is positioning the launch as a way to recruit new consumers into the Aperol franchise while giving existing fans a more convenient way to enjoy the drink. The format also supports incremental sales through seasonal activations and chilled‑fixture visibility.
Campari Group aims to cement Aperol’s status as a global lifestyle brand by expanding into formats that reflect modern drinking habits. The RTD launch aligns with the company’s strategy to grow its core brands through innovation, accessibility and new consumption moments.
Aperol’s move into cans underscores the premiumisation of the RTD category and signals growing consumer acceptance of ready‑made cocktails from established spirits brands. For retailers and manufacturers, it highlights the opportunity to blend authenticity with convenience — a combination increasingly driving category value. As RTDs continue to evolve, branded cocktail formats like Aperol Spritz are set to play a central role in shaping the next phase of growth.
