McVitie’s adds chocolate bars to Signature range

pladis is further expanding into confectionery with the addition of two irresistible chocolate snacks to its luxurious McVitie’s Signature range – Signature Crispy Wafer and Signature Chocolate Truffle Bar.

Signature Crispy Wafer features layers of crisp wafer and hazelnut cream in thick, velvety milk chocolate, delivering a satisfying combination of crunchiness and smoothness, while the Signature Chocolate Truffle Bar has a thick milk chocolate shell encasing an indulgently smooth chocolate cream filling and a crunchy cocoa biscuit centre.

“We’re excited to expand the McVitie’s Signature range with our new Signature Crispy Wafer and Chocolate Truffle Bars,” says Daniel Shemoon, marketing manager, pladis UK&I.

“Since its launch in 2024, Signature has been about bringing a touch of luxury to everyday moments through quality, thoughtfully crafted confections. Whether you’re looking for a satisfying on-the-go treat or an after work indulgence, these new bars do exactly that – offering a rich, satisfying chocolatey snack that feels a bit special.”

McVitie’s Signature Crispy Wafer (45g, RRP 89p) and McVitie’s Signature Chocolate Truffle Bar (35g, RRP 89p) are rolling out across convenience and impulse from the week commencing 6 April.