Nomadic taps into seasonal demand

Convenience food brand Nomadic is expanding its popular “Clusters” range just in time for the sun with a brand-new, limited-edition flavour: White Chocolate & Strawberry.

The new addition joins Nomadic’s existing four-strong line-up, combining the brand’s core yogurt and oat clusters with chunks of white chocolate and sliced strawberry pieces.

According to Jennifer Crew, Nomadic’s senior brand manager, the limited-edition flavour was crafted to tap into seasonal cravings and provide a satisfying, indulgent break for consumers.

“This flavour marries strawberries, the classic sweet taste of a British Summer, with the light, smooth, indulgence of white chocolate,” Crew said. “It’s another satisfying and filling treat for people who want to take a moment of ‘me-time’ out of their busy day.”

The summer launch comes at a time of significant growth and strategic updates for the brand

• Surging sales: Nomadic is currently riding high on a 29% year-over-year increase in overall volume sales.
• Market leadership: The firm has successfully retained its status as the No.1 yogurt brand in convenience (according to Circana data).
• Fresh branding: this is the company’s first new product release since its “New Name, Same Snack” campaign, which streamlined the brand’s biggest-selling format under the simpler “Clusters” name.

The limited-edition flavour will debut first in Booker, followed by SPAR and Nisa, before a wider roll-out across Nomadic’s wholesale and retail base. The RRP is £1.70 for 169g.