Vybey blends key benefits into one

Vybey has stepped into the fast‑growing functional soft drinks sector with the launch of Collagen + Energy, a multi‑benefit drink created to solve what the brand sees as a major gap in the better‑for‑you landscape.

While the category is booming, Vybey argues it remains fragmented — with most products focusing on a single need state such as collagen, energy or hydration.

The brand identified an opportunity to bring three interconnected benefits together in one daily ritual: energy, focus, collagen support and light hydration. This reflects how time‑poor consumers now move through their day — from work to training, recovery, social occasions and busy schedules — seeking functional support without relying on heavy shakes or sugar‑loaded energy drinks.

Available in Mixed Berry and Lemon & Lime, each can delivers 8g collagen protein, 75mg natural caffeine, Lion’s Mane, L‑theanine, magnesium and electrolytes. The formulation is designed to offer clean energy, calm focus and daily recovery in a light, carbonated format — deliberately avoiding the “foggy, heavy protein soda” approach.

Manufactured in the UK, Collagen + Energy is positioned for consumers wanting more from their everyday drinks: a desk‑side pick‑me‑up, a coffee alternative, a pre‑workout lift or a more functional social occasion option.

Taste and convenience remain central to Vybey’s strategy, but the brand says its mission is broader: to bring performance, focus, skincare support and hydration onto equal footing, creating a drink that offers “enjoyable hydration yet so much more than an old‑school linear energy drink.”