Grace Foods UK is giving its flagship Dunn’s River brand a bold new look as it rolls out a refreshed seasonings range across UK retail, supported by the launch of a new Jamaican Green Seasoning designed to tap rising demand for authentic Caribbean flavours.

Why the refresh

The redesign aims to deliver stronger shelf standout and make the breadth of the Dunn’s River portfolio easier for shoppers to navigate.

The new packs feature bold colour coding and Caribbean‑inspired graphics, bringing more vibrancy and personality to fixture while reinforcing the brand’s heritage as a leading source of authentic Caribbean flavour.

Grace Foods UK — the UK’s leading supplier of Caribbean food and drink — says the update is designed to help retailers capture growing interest in Caribbean cooking, with shoppers increasingly seeking fragrant, versatile “fricy” flavour profiles that blend aromatic, fruity and gently spiced notes.

A new hero

Leading the rollout is the brand’s newest addition: Dunn’s River Jamaican Green Seasoning, a versatile marinade inspired by one of Jamaica’s most widely used flavour bases.

Crafted from a fragrant blend of scallions, thyme, garlic, onion and mild Scotch peppers, the seasoning reflects the core ingredients found across Jamaican home cooking. The result is a bright, aromatic blend that brings balanced, everyday Jamaican flavour to a wide range of dishes — from chicken and fish to vegetables, stews, curries and barbecues.

Green seasoning is used across the Caribbean, but regional styles differ. The Jamaican version traditionally avoids herbs like cilantro or shadon beni, creating a cleaner, more balanced profile. Dunn’s River’s recipe stays true to this approach, offering a seasoning that is distinctly Jamaican and easy for home cooks to use.

Strengthening the brand’s presence

The refreshed Dunn’s River range spans Chicken, Fish, All Purpose, Jerk, Curry Goat and Barbecue Seasoning, alongside herbs, spices and fry mixes. The new design aims to help the brand command greater attention in‑store while supporting retailers with clearer navigation and stronger visual impact.

Lydia Ward, speaking on behalf of Grace Foods UK, said: “With the launch of our new Jamaican Green Seasoning and the refreshed look for our seasonings range, we’re giving the Dunn’s River brand an even stronger presence on shelf. The bold new design better reflects the vibrancy and authenticity of Caribbean food while making it easier for shoppers to discover the breadth of the range.

“At the same time, our new Jamaican Green Seasoning captures the balanced, aromatic flavours at the heart of Jamaican cooking in a way that’s versatile and approachable for everyone. It also taps into the growing UK trend for ‘fricy’ Caribbean flavours – aromatic, slightly fruity and subtly spiced blends that bring exciting, vibrant taste to everyday meals.”

The refreshed Dunn’s River seasonings range begins rolling out across major supermarkets and convenience stores this month. The new Jamaican Green Seasoning will initially be available through cash and carry wholesalers and convenience stores nationwide.

Grace Foods UK says the update strengthens its commitment to expanding authentic Caribbean flavours in UK kitchens, making it easier than ever for shoppers to explore the Dunn’s River portfolio.