Just in time for peak summer grilling season, Heinz is giving sauce lovers a brand-new way to express their devotion at the dinner table. After more than 157 years of defining the condiment game, the brand has introduced the Heinz Love Lid — the world’s first customisable ketchup cap designed to let fans control their squeeze.

Inspired by heated online debates over the perfect ketchup-to-fry ratio and how much sauce belongs on a hot dog, the innovative two-part closure features a built-in dial with three distinct flow settings: “Like,” “Love,” and “Crazy Love.” By rotating the dial, an internal core rises away from the inner aperture to widen the flow, allowing users to dial in anywhere from a modest drizzle to a full-on tomato deluge.

“We all experience love differently and our fans’ connection to ketchup is no exception,” said Nina Patel, vice president, global Heinz at The Kraft Heinz Company. “Whether they ‘like it,’ ‘love it,’ or have full-on ‘crazy love,’ there’s no wrong way to enjoy Heinz. The Love Lid is an innovation that lets consumers squeeze to their heart’s content.”

Engineered out of standard recyclable polypropylene, the patented lid fits seamlessly onto standard 20-oz. Heinz ketchup bottles without altering the iconic container design.

The limited-edition cap is available as part of an exclusive summer grilling bundle — complete with a 20-oz. bottle of Heinz Tomato Ketchup, the Love Lid, and a food-pairing squeeze guide — sold online via TheLoveLid.com (exclusively through Walmart.com) in the US and through HeinzAtHome.co.uk in the UK.