UK bottled water market report released

Research and Markets has announced the addition of the UK Bottled Water Drinks Report 2014 report to its offering.

The overall plain bottled water volume sales surged by 10.4% in 2013 to 2,539 million litres.

Retail sizes under ten litres, which accounted for 89% of the total, advanced by 11.6%. Similarly, the bottled water cooler market experienced its first volume increase of 1.8%, helped by improving economic conditions and hot summer weather.

Meanwhile, the water plus market – comprising flavoured, functional and juicy waters – rose by 8.3% to 413 million litres. While flavoured and juicy waters enjoyed strong growth, functional waters have been in decline for four consecutive years and now represent the smallest sub-segment of the water plus market.