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Image: AdobeStock Tetiana Kasatkina
As the use of artificial intelligence in the workplace advances, some fear it may have a negative impact on meaningful work, leading to the layoff of knowledgeable workers. James Woodrow, group managing director at Finlays, takes a different view and believes that the beverage industry can harness its potential.
In calling on leaders and managers to embrace innovation while reimagining tasks and roles, dividing work into components in which AI bolsters efficiency and quality, he sees elements that amplify innovative value through genuine, purposeful human interactions.
In a powerfully argued article, he argues for an understanding of the meaning of AI applicable to the beverage industry. Why? Well, understanding is crucial for various reasons, as it has significant implications for manufacturing, technology, ethics, and policy.
Are we on the brink of AI replacing people in work? No, according to Woodrow. People are invaluable as the “intricate and diverse” global beverage industry relies on strong human values to function. Understanding the capabilities and limitations of AI will help industry enormously as AI’s function can come in from of providing a “new perspective on consumer preferences”, collaboration and help humanity evolve in the face of environmental challenges.
I concur with James Woodrow’s assessment and conclusions. The Knowledge worker/AI relationship will have to change and Investment in the appropriate AI technology will be dependent on what future roles are envisaged.
It’s inevitable that roles will be reshaped as well as tasks to gain efficiencies while preserving and discovering more meaningful, personal human interaction. This is not about choosing between AI and human effort potentially ending up in jobs being lost, but about learning to use both for more significant, fulfilling outcomes, creating value for organisations and society.
- Rodney Jack, editor, Food & Drink Technology.
Keep in touch via email: rodney@bellpublishing.com Twitter: @foodanddrinktec or LinkedIn: Food & Drink Technology magazine.
