Brand enhancement service
DIELESS
Continuing its focus on delivering products and services for the packaging industry, brand enhancement specialist API showcased its new creative service offer to the Packaging Innovations show in London in September.
The company was on hand to work with customers to help find the most effective pack enhancement effects to add value to their brands, taking inspiration from its latest trend boards, which captured the key themes evolving in packaging design to give brands stand out shelf presence.
The latest combination of high impact packs including API’s latest Fresnel Lens PET Laminate, which promises real impact by combining the depth and kinetic focus of a lens with the print pack and design, was on display at the show. Offering unparalleled depth and movement, Fresnel micro structures provide an optically correct lens which both transmits and reflects the light.
Also on display was API’s TA foil, its most comprehensive cold foil for labels to date. Available in nine shades, TA provides exceptionally fine detail, down to a three point font, together with the capability to cover large solid areas and achieve high quality gloss effects for text and graphics.
