Coca-Cola’s Olympic recycling effort

Coca-Cola has announced that it has recycled 10.5 million bottles collected from the London 2012 Olympic and Paralympic Games, returning them to GB shelves as part of new bottles.

This has resulted in 42 million bottles, each containing 25 per cent rPET.

“The success of this large-scale bottle-to-bottle recycling process is part of Coca-Cola’s commitment to helping the London Organising Committee of the Olympic and Paralympic Games (LOCOG) deliver the most sustainable Games possible,” says a Coca-Cola spokesman.

“The opening of Continuum Recycling, Coca-Cola Enterprises’ new joint venture recycling facility with ECO Plastics, allowed over 10.5 million clear plastic bottles from London 2012 venues to be recycled within just six weeks of disposal, saving an estimated 310 tonnes of carbon.”

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