Sparkling water launched in cans

French beverage brand Badoit has unveiled three beverages in Ball’s 33cl sleek can format.

Committed to the glass bottle since its start in 1837, Badoit has introduced the new packaging format to meet the growing trend of on the go consumption.

The three beverages launching in cans are Badoit Rouge, a naturally sparkling table water, Badoit Citron and Badoit Citron Vert, two varieties of sparkling mineral water flavoured with lemon and green lime.

Philippe Vanhelst, sales manager at Ball Packaging Europe, says, “Being light yet highly robust, our sleek can is the right choice for those seeking easy transport for their beverage. In addition, the slimmed down shape of the can is distinctly modern and effectively speaks to the refined tastes of the Badoit consumer.”

Featuring the company’s 2012 brand identity redesign, the cans boast vibrant coatings in red (Badoit Rouge), green (Badoit Citron Vert) and yellow (Badoit Citron).