Packaging Innovations, Label&Print and Empack 2016 return to Birmingham’s NEC in the UK this week.

The shows, which take place on 24-25 February, will showcase an array of international exhibitors, welcome key decision makers from across the globe and host a series of new features, all in the name of packaging.

The ever popular symposia are back, with the Drinks, Pharmaceutical and Retail Symposiums providing attendees with first hand accounts and personal experience from experts, sharing their ideas and knowledge on how original thinking and imaginative packaging design can create a strong brand identity and desirability.

Gerry Sherwood, event director for Easyfairs’ UK packaging portfolio, says, “Once again, we have a strong and diverse line up of speakers, who are going to share their innovative ideas about all things packaging, looking specifically at the drinks, retail and pharma markets.

“There will be something for everyone in our symposia, and we are really excited to see what gems and invaluable content is provided this year. Make sure you have time to listen to these talks, they could completely change your perspective and 2016 outlook.”