Savoury snack additions

Savoury snack additions

Following the successful launch of Ritz Crisp & Thin, Mondelēz International is growing the range with a new 30g bag and three promotional price marked packs.

Launched in May 2015, Ritz Crisp & Thin aimed to shake up the snacks aisle by creating a new savoury segment with its baked and light potato snack to meet a growing consumer need for tasty snacks that are better for you. To drive further value into the category, the brand will be taking the Sweet Red Chilli variant from its sharing bag range into its on the go format and promotional price marked packs will be introduced for all variants within the 30g range.

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Food and Drink Technology