Glacéau smartwater launched with sports cap
Coca-Cola Enterprises (CCE) has unveiled a new sports cap packaging format for its bottled water brand, glacéau smartwater, following a £14 million investment at its manufacturing site in Morpeth, UK.
The investment has helped to build a new high speed, fully automated water-processing and bottling line that will more than double production capability to 56,000 bottles per hour, from the previous line’s capability of 18,200 bottles per hour. The line will support production of the new sport cap format for the brand, which is today worth £21.9 million.
The new sports cap, which will be available in 850ml packs, has been introduced to tap into consumer demand for instant consumption formats.
Jane Buckley, operations director at CCE Morpeth, says, “This is an exciting milestone for our Morpeth operations. At CCE we are dedicated to supporting local manufacturing across the country and this latest investment in new production technology is a statement of our ongoing commitment to the Morpeth region.
“Bottled water with sports caps are in growth, ahead of the rest of the instant consumption water sector, so this latest innovation offers real room for our retail customers to capitalise on this trend.”
