Manufacturers discuss innovation ahead of Valentine’s Day
Ahead of Pro2Pac in March (20-22), the organiser spoke to some of the exhibitors to find out how they are going to make their products stand out this Valentine’s Day.
Kelly Boness, marketing executive at TinWare Direct, believes that shelf presence and multi-sensory appeal are key to encouraging consumers.
“Valentine’s Day sees a surge in all things pink, red and heart themed and tin packaging goes beyond the visual with a multi-sensory appeal. That’s not to say visual enhances aren’t an important initial step to begin the engagement process, but you can achieve shelf presence through the surface finishes metal packaging has to offer, whether it be gloss to avoid vibrancy or matte for a luxurious feel. Embossing tins with intricate details to create dimension and adding diamantes encourages shoppers to react and interact with the product,” she says.
Mark Leverton, director at Atlas Packaging, explains the importance of the Valentine’s occasion to the company: “Valentine’s Day packaging is a big event for Atlas Packaging, with planning taking place months in advance. We recently worked with a client to create a specific image she wanted on her Valentine’s packaging, which was reflective of her business. Yvonne Coomber, a very talented artist, achieved this vision while our graphics design team worked to provide a print solution onto corrugated board, and through a recent investment in machinery we were far better positioned to achieve the desired result.”
It’s a Wrap manufactures high quality, custom printed greaseproof paper for the food to go and casual dining sectors. It believes personalised food packaging is a great marketing tool for businesses to use to ensure their brands are showcased at every opportunity, but it also offers a great opportunity for brands to tag on to any seasonal trends, including Valentine’s Day, the company notes.
“We encourage all our customers, old and new, to go the extra mile and incorporate any seasonal trends into their greaseproof paper. Whatever it is you are wrapping or serving, make your product stand out from the crowd with a touch of love this Valentine’s Day,” comments Sam Cullinane, sales co-ordinator.
For more information on the show, and to view the full list of exhibitors, visit: www.pro2pac.co.uk
