FDF unveils new identify in Wales as FDF Cymru

The Food and Drink Federation (FDF) has announced that it is unveiling a new identity in Wales as FDF Cymru.

The move comes as FDF works to secure the best possible outcome from the Brexit negotiations for food and drink right across the UK and the need for a sector deal for food and drink manufacturing as part of the government’s industrial strategy.

The new identity recognises the Welsh food and drink manufacturing sector, which employs over 22,000 people across the country and has a turnover of £4.8 billion a year. As the industry faces its most significant challenges for decades, the need for a strong, clear and influential voice for food and drink manufacturing has never been greater.

The launch of FDF Cymru shows FDF’s intent to be a supporter of, and advocate for, the food and drink industry in Wales. FDF is already closely engaged with the UK government (Defra, DExEu, DIT, BEIS), with the Scottish government through FDF Scotland and with Welsh government in Wales.

Ian Wright, director general of the Food and Drink Federation, says, “We are delighted to unveil our new identity in Wales. Becoming FDF Cymru recognises the dynamic and exciting Welsh food and drink manufacturing sector. This is a declaration of our intent to secure the best possible future for food and drink in Wales.”

David Lloyd, Zero2five food industry centre director at Cardiff Metropolitan University, adds, “The food sector is both vibrant and a cornerstone of the economy and the FDF is to be congratulated for recognising its profile and importance within Wales.”

In a further demonstration of its growing presence in Wales, FDF Cymru will be sponsoring the Taste Wales event in Newport on 23-24 March 2017. It will also be launching a new category for its 2017 awards: Regional growth business Wales.