Coca-Cola sets new packaging and recycling goal

The Coca-Cola Company has announced its intention to collect and recycle 100% of its packaging by 2030.

This goal is a key part of the company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make packaging 100% recyclable.

It begins with the understanding that food and beverage containers are an important part of people’s modern lives but that there is much more to be done to reduce packaging waste globally.

James Quincey, president and CEO of The Coca-Cola Company, says, “The world has a packaging problem – and, like all companies, we have a responsibility to help solve it.

“Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past.”

The company and its bottling partners are pursuing several key goals:

  • Investing in the planet: By 2030, for every bottle or can the Coca-Cola system sells globally, the company aims to help take one back so it has more than one life.
  • Investing in packaging: To achieve its collection goal, The Coca-Cola Company is continuing to work toward making all of its packaging 100% recyclable globally. The company maintains that it is building better bottles, whether through more recycled content, by developing plant-based resins, or by reducing the amount of plastic in each container.

“Bottles and cans shouldn’t harm our planet, and a litter-free world is possible,” Quincey says. “Companies like ours must be leaders. Consumers around the world care about our planet, and they want and expect companies to take action. That’s exactly what we’re going to do, and we invite others to join us on this critical journey.”

The Coca-Cola Company will work to achieve these goals with the help of several global partners: the Ellen MacArthur Foundation’s New Plastics Economy initiative, The Ocean Conservancy/Trash Free Seas Alliance and World Wildlife Fund (The Cascading Materials Vision and Bioplastic Feedstock Alliance).

Coca-Cola will also launch efforts with new partners at the regional and local level and plans to work with its key customers to help motivate consumers to recycle more packaging.

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